Twitter, NFL Ink Multiyear Live Content Deal

Twitter Inc. (TWTR

Twitter Inc

) may have lost the live streaming rights for National Football League Thursday night football games to Inc. (AMZN Inc

), but the two are still partnering up, announcing a new multiyear deal.

In a joint announcement Thursday, Twitter and the NFL said that the league will deliver official NFL video and other types of content to users of the social network. The NFL said it will produce a 30-minute live digital show that will air on Twitter five days each week during football season. The show will be hosted by NFL Network talent and will focus on breaking news, game highlights, fantasy football projections, team power rankings, pre-game updates and other topics. The NFL will use Twitter and its Periscope service to bring its new content to social media users. (See also: Twitter Signs Deals to Boost Live-Video Strategy.)

“Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media,” said Brian Rolapp, chief media and business officer for the NFL, in the announcement. “We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.” (See more: Amazon Wins Thursday Night NFL Streaming Rights.)


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